Stefan Matić · Co-Founder at PovLab · Web Product Expert
I'm Stefan Matić. I lead Web & Digital Products at PovLab. I shape and build business websites and complete digital products, from the first product decisions to launch. My product engineering background lets me handle the full build or own a defined part of an existing product.
Selected work
Self-Hosted Multi-Model OCR/VL Document Preprocessing Pipeline
A self-hosted OCR/VL preprocessing pipeline for turning messy technical documents into structured, retrieval-ready data for downstream AI systems.
Read case studyLarge-Scale Web Data Extraction Pipeline
A large-scale web data extraction pipeline that filtered a large candidate link set, processed valid targets, used discovery fallbacks, and produced structured data for downstream systems.
Read case studyHybrid RAG System for Hierarchical Documents
A retrieval system for complex structured documents that preserved hierarchy, combined BM25 and vector search, used RRF ranking, and returned source-grounded answers.
Read case studyProduct engineering approach
The work starts with what needs to improve, who needs it, what the experience should make easier, and where the hard edges are in production.
Technology choices follow the product: its users, data, reliability, latency, cost, security, maintenance, and the team that will carry it forward.
A finished product needs clear code, thoughtful UI, deployment decisions, documentation, and a path to keep improving it after launch.
About
I work across the full lifecycle of digital products, from business and product decisions to UX, UI, frontend, backend, databases, integrations, infrastructure, AI where relevant, and production.
My work spans business websites, landing pages, ecommerce, SaaS, internal tools, data-heavy applications, automation, AI-powered features, and custom web products. I can take an idea through structure, architecture, implementation, and launch, or own a defined part of an existing product.
My background is in product engineering. I care about how something looks, works, performs, and whether it makes sense for the business behind it. At PovLab, I lead Web & Digital Products while the Marketing & Creative team handles strategy, content, and creative.
Working together
I lead Web & Digital Products at PovLab. Bring us a business website, landing page, ecommerce project, or custom web product. I can shape the product and own the engineering through launch.
Personal contact
For technical conversations, collaboration, or speaking, you can reach me directly. Client projects are delivered through PovLab.